A Christmas Card for Publicis Brussels

In the wake of the Paris terror attacks, Molenbeek had a doubtful fifteen minutes of fame as the centre of jihadism in Europe. The world media exaggerated, Donald Trump exaggerated, but the damage was done. At the end of 2015, not a single soul visited Molenbeek.

‘Found in Molenbeek’ was a Christmas shopping guide, created by Publicis Brussels, to boost local business. It showed a trendy, cool and positive side of their neighbouring community.

People were invited online to add shopping tips, bars, restaurants and their best kept secrets. Oh, and there was free designer wrapping paper involved again.