Idea
The in-paper ads for De Tijd were tongue-in-cheeck that was really fun to fool around with. Being encouraged to articulate witty ideas is every copywriter’s dream, but the message needed to be transparent at all times.
![](https://bramvanmoorhem.com/wp-content/uploads/2017/11/DT-14-10-14-Zelfstandigengids-416x480.jpg)
![](https://bramvanmoorhem.com/wp-content/uploads/2017/11/DT-14-11-15-Budgetgids-316x480.jpg)
![](https://bramvanmoorhem.com/wp-content/uploads/2017/11/DT-14-12-10-Jaaroverzicht-373x480.jpg)
![](https://bramvanmoorhem.com/wp-content/uploads/2017/11/DT-14-12-23-Kaaiman-316x480.jpg)
![](https://bramvanmoorhem.com/wp-content/uploads/2017/11/TD150304_NieuweTijden-Hersengolven_5x310-373x480.jpg)
![](https://bramvanmoorhem.com/wp-content/uploads/2017/11/TD150306_NieuweTijden-InternetDingen_5x310-373x480.jpg)
![](https://bramvanmoorhem.com/wp-content/uploads/2017/11/TD150613_Verzekeringsgids_4x220-418x480.jpg)
The in-paper ads for De Tijd were tongue-in-cheeck that was really fun to fool around with. Being encouraged to articulate witty ideas is every copywriter’s dream, but the message needed to be transparent at all times.