Stad Antwerpen

Stad Antwerpen

Motivating a City in Corona (NL)

Stad Antwerpen

Motivating a City in Corona (NL)

The second wave of corona hit the city of Antwerp. People needed to be motivated to stick to the rules and shop locally. Antwerp is a bold city, so we came up with bold headlines in this encouraging campaign.
Type of work:
OOH + Film
Agency:
Lucy
Client:
Stad Antwerpen

Idea

The city of Antwerp was hit by corona. Again. While the whole country started breathing after the first wave, Antwerp needed some extra motivation to follow the rules. And to keep shopping, because local businesses were hit pretty hard as well. We created the first city wide motivational campaign in Belgium, exclusively out of home.

What we did

We wrote a manifesto for the city and we came up with bold headlines that appealed to the local chauvinism, urging people to keep the faith in the fight against corona. For about a month, the differently coloured posters were all over town, raising smiles everywhere. They played on the motivation of people, but also encouraged them to buy local.

Antwerp Relaunch

A few months later, when the curve was down within reasonable measure and all was safe again, we filmed a warm, emotional call to revisit the city. After a long period of quarantine, the city was finally opening up.

Project Credits:

Iwein Vandevyver (CD) Najate El Achari (Art Director)